Michelle Fung

UX/UI Designer

Vancouver, CA.

About

Highly motivated and results-driven UX/UI Designer with a strong foundation in human-computer interaction and a proven track record of delivering impactful product solutions. Skilled in end-to-end design processes, from user research and prototyping to cross-functional collaboration and developer handoff, contributing to enhanced user satisfaction and significant business outcomes, including securing $2M in funding. Eager to leverage expertise in AI-driven platforms and mobile experience optimization to create intuitive and engaging digital products.

Work

BeFreed.AI

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UX/UI Intern

Vancouver, BC, Canada

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Summary

Spearheaded UX/UI design initiatives for an AI-driven platform, enhancing product functionality and user engagement through comprehensive research and iterative design.

Highlights

Led the design and successful shipment of two new AI-powered features, including a swipe card and book discoverability tool, optimizing transitional flows and Product Detail Pages (PDP) for scalability.

Conducted 10+ user interviews and synthesized over 20 research insights, informing design direction and validating key pain points to significantly enhance user satisfaction.

Developed 5+ user flows, 30+ polished mockups, and interactive prototypes, improving content discoverability and streamlining the mobile user experience.

Improved UX writing and content clarity across the platform, enhancing accessibility and increasing user engagement.

Collaborated cross-functionally with stakeholders to align design strategy with product vision, directly contributing to securing $2M in funding at Afore Capital's Demo Day.

Direct'r

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Product Design Intern

Vancouver, BC, Canada

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Summary

Designed and implemented a direct messaging feature to enhance product usability, collaborating closely with development teams.

Highlights

Designed a direct messaging feature that significantly enhanced overall product usability and user communication.

Collaborated cross-functionally with front-end and back-end developers, ensuring seamless implementation of design solutions.

UBC Launchpad

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UX/UI Designer

Vancouver, BC, Canada

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Summary

Led a 3-person team in designing and building an internal product dashboard from inception, focusing on improving team efficiency and visibility.

Highlights

Led a 3-person team to design and build an internal product dashboard from inception, improving team efficiency and visibility.

Partnered cross-functionally with engineers and designers to research, design, and iterate on key features, including member management and a documentation widget.

Conducted comprehensive user research and usability testing, identifying workflow pain points and informing the creation of 30+ high-fidelity mockups and interactive prototypes.

nwPlus

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UX/UI Designer

Vancouver, BC, Canada

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Summary

Designed impactful websites and marketing assets for hackathons, attracting over 1000 hackers and securing significant sponsorship.

Highlights

Designed websites and marketing assets for three hackathons, attracting over 1,000 hackers and securing over $100K in sponsorship funding.

Fostered cross-functional collaboration with development, marketing, and logistics teams to ensure cohesive project execution.

Hosted an "Intro to UX Design" workshop for the cmd-f hackathon, educating over 200 attendees on fundamental UX principles.

Education

University of British Columbia

Vancouver, BC, Canada
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Bachelor of Arts Cognitive Systems Grade:

Courses

Human-Computer Interaction

Intelligent Systems Design

User Interface Design

CoCreate Design Fellowship

Vancouver, BC, Canada
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Fellowship Early-Career Design Accelerator Grade:

Courses

Participated in a 10-week immersive accelerator, collaborating with startup founders and Big Tech mentors to ship real products.

Skills

Toolbox

Figma, Figjam, Procreate, Framer, Miro, Capcut, Webflow, Rotato.

Technical Skills

Design thinking, Content design, Usability testing, Wire-framing, Design systems, User research, Systems thinking, Prototyping, Information architecture, Developer handoff, User flows.